01. Who are Lead Onion
Lead Onion is the leading, strongest European dataset in the industry.
With Lead Onion you can fill your marketing funnel with leads at every layer of intent. By configuring your target personas, the system will automatically drop intent-driven prospects directly into your marketing and sales funnels – at scale.
02. The Branding
Along with a series of logo concept the brand settled on a brand icon and wordmark to identify the company. A full brand guidelines document was produced to ensure both internal personnel and external designers/marketers use the brand correctly.
Logo
Zymplify were happy with the logo they already had but I felt it could do with a bit of work so I updated the logo but kept the original concept of a handwritten style in tact so it doesn’t stray too far from being recognisable. They were delighted with the option I presented them so they rolled out the new logo along with the brand in January 2020.
Branding
Along side the new logo Zymplify launched a complete new look and feel I created for the brand with a new brand icon, colour/gradient palette, typography, photography, graphic elements and correct usage of how all these assets can be brought together across various media to give a cohesive brand.
03. Digital Design
Digital assets, templates and infographics for social media, email campaigns and landing pages were created.
